Smartphone feature preferences: China v Global

By Staff

Telecom seems less of a priority for the Chinese government compared with internet focus resulting in fewer smartphone / handset operator device subsidies. Globally, the handset hardware market is already competitive and net importance of features and drivers of handset sales differs in China compared to global demand according to UBS Evidence Lab. Readers can find smartphone telecom and consumer devices contract EMS provider here.

Mobile handset features preference: China v Global

UBS reports that Chinese handset service providers, consistent with mobile operators globally, recognize the importance of network quality as being central to their strategies.


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Mobile network quality – both in China and in the other regions surveyed – was the second most important feature to potential smartphone buyers when compared to battery life, screen size, storage, processor, and sound quality and operating system, to name a few features.

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