Tag Archives: Marketing

Effective ODM and EMS provider marketing

ODM and EMS providers are poor when it comes to brand marketing. Differentiation comes from identifying that short list of relevant attributes your organization does exceptionally well in comparison to other alternatives also available to buyers in industry.
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Marketing guru Seth Godin on branding and new media

You need to decide if you’re selling to people who know you or people who don’t. If you are …
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