As a major electronics original design manufacturing (ODM) destination for computers, communication products, consumer electronics and related components to the world, to many it only makes sense in the long run that Taiwanese and Asian companies may have an advantage in developing products for use in the fast evolving IoT market, writes investment bank UBS in a recent report. Naturally, providers of electronics services plan to participate given forecasted electronics services opportunities through 2019 or ODM and electronics manufacturing services (EMS) companies.
Total IoT end-user spend by vertical industry
Compared to Western electronics design, OEM and EMS companies, UBS states another bonus point for Taiwanese companies is the excess of engineering talent derived from Taiwan’s leading role in the marketplace as a major global electronics supplier.
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While the IoT segment may not be capital or labor-intensive, UBS believes this segment will require hiring significant numbers of R&D engineers in the future because each product requires a high degree of customization due to the high-mix / low-volume nature of the business.
According to Gartner, manufacturing is probably when it comes to being one of the biggest potential spenders on IoT services, driven by the fact sector companies typically deploy large connected instrumentation and control systems.
UBS believes IoT-related implementation will be faster where noteworthy and measurable financial metrics will support a strong incentive for manufacturers to implement new technologies to benefit their P&L.
Most consumer electronics companies in Taiwan are component, ODM, or EMS providers to global OEM brands, but seldom sell under their own brand name. IPC in the charts below refers to industrial electronics PC vendors.
Taiwan IPC sales breakdown between own brand and ODM/EMS (2014E)
The above situation is considerably different from the IoT segment where many key vendors sell under their own brand.
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UBS thinks own-brand and success in getting customers to associate brands with quality, reliability and service are additional reasons why IoT vendors have higher margins.
Distribution Taiwan IPC companies own brand vs. ODM/EMS only companies (2014E)
It would make sense for EMS providers to invest more heavily in firmware development and embedded technologies. From this perspective ODMs are ahead of the curve.
For a broader look at the implications and opportunities related to the Internet of Things, consider the slide below. It is from the deck from our earlier, popular (archived) online Webinar: Future of Computing: Pervasive Computing and the Internet of Things, presented by IDC’s Michael Palma, research manager, semiconductors & enabling technologies.
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