Ways OEMs avoid electronics NPI mistakes

By Staff

Always ask how excess inventory is handled. Focus should be on “time-to-market” instead of “cost-to-market”. EMS company financial indicators are important. Quality not ranked as high as most think.

OEM new product introductions (NPI) can be considered more of an art than a science. With any piece of art the value it provides to viewers can vary widely, plus determining the value therein is a subjective process dependant on the people viewing it.

Like art, the NPI launch of new OEM products can also be considered a very subjective process, since there can be several different measurement methods of success when bringing new products to market.

The level of success of the OEM NPI product launch process can also vary widely by the process reviewer. However, once we apply objective methods that can be used by any OEM one can see this approach in coming to terms with ‘value’ can be repeated time after time to insure consistent, successful new OEM product launches. (See: Ineffective NPI time-to-market issues)

With the following objective approach, the most important element, and therefore decision process, to be made by the OEM relative to any NPI product launch becoming successful is the proper selection of the right NPI EMS provider.

If you look at the NPI launch process objectively, the following seven factors are essential when selecting the right NPI EMS provider. These seven success factors center around a “time-to-market” approach and getting the new product to market quickly compared to a “cost-to-market” approach which focuses on cost reductions or, getting cost out of the product.

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