2012 Forecast spells decline for EMS and ODM as profitability concerns weigh in

Findings in line with fall 2011 VO survey indicating profitability was the greatest concern for EMS / ODM decision makers


FOLLOW A YEAR OF EXPANSION IN 2011, the global electronics contract manufacturing business is expected to decline slightly in 2012, as continuing economic uncertainty in Europe and the United States constricts growth, according to IHS iSuppli.

Total contract manufacturing revenue this year is expected to decline to $357 billion, down by slightly less than 1 percent from $360 billion in 2011. This compares to 4.7 percent growth in 2011.

Both the electronic manufacturing services (EMS) and original design manufacturing (ODM) segments of the industry are not projected to perform well for this year.

Revenue in the EMS sector for 2012 will be practically flat at $207.5 billion, up by a negligible 0.3 percent from $206.8 billion in 2011.

The ODM sector will be in even worse straits, shrinking 2.3 percent to $150 billion, down from $153.0 billion, as shown in the figure attached.

The anticipated performance for the overall contract manufacturing industry this year represents a big step down from its results in 2011, particularly during the first half of the year, when growth was solid.


2012 Worldwide EMS ODM Forecast


Last year, EMS boasted 10.1 percent growth on top of a 34.7 percent increase in revenue during 2009. However, the ODM market already was struggling in 2011, with a 1.7 percent decline, according to IHS iSuppli.

The IHS iSuppli industry forecast for 2012 supports findings from’s earlier EMS / ODM industry survey in fall 2011 which revealed decision makers in EMS and ODM companies were, then, more concerned about profitability relative to the survey average. (Read full VO survey report: EMS / ODM worry about profitability as fall 2011 survey reveals pessimism in electronics supply chain)


EMS / ODM firms were the most pessimistic on both the current and future indices.

– Fall 2011 Survey


Of noteworthy interest, this pessimism expressed by EMS / ODMs survey respondent ranged from 3 percent to 4 percent below the overall survey pool to as high as 14 percent below the overall survey on future profits.


EMS / ODM Responses relative to survey average


Additionally, this pessimism expressed by EMS / ODMs survey respondent ranged from 3 percent to 4 percent below the overall survey pool to as high as 14 percent below the overall survey on future profits.

European contagion
“The paramount factor affecting the electronics contract manufacturing business in 2011 is the sovereign debt crisis in Europe,” said Thomas Dinges, senior principal analyst for EMS and ODM at IHS. “Europe remains a key market for products built all over the globe.

If Europe goes into recession because of its financial problems, and the recession then spreads to the United States – already hobbled by high unemployment and assorted economic travails – there will be very little that the global contract manufacturing industry can do, other than hope that the pipeline of new business remains strong and that the price increases enacted this past year serve as a buffer to prop up margins somewhat.”

To be sure, a recession is not certain to occur this year. Still, the forecasts paint a picture of reduced growth for both Europe and the United States in 2012.

China offers hope; other issues also weigh in
A bright spot can be discerned, however, coming from the industry’s single biggest growth engine: China. Overall expectations point to another round of high single-digit growth this year in that country, which already accounts for more than half of the contract manufacturing industry’s aggregate revenues.

China also has grown to be the world’s largest consumption market of smartphones and PCs—some of the end products it helps produce—so China’s pace of growth in those markets will determine how quickly those areas expand.

China, though, is no longer the nexus of cheap labor, instead sitting atop a list of countries characterized by low manufacturing wages. China in 2011 had wages averaging $2.19 for each worker per hour, which is rising at nearly 15 percent per year. (See also: 2011 Report reveals China manufacturing hourly labor rate, compensation costs impact EMS)

Despite this, IHS does not believe another region in the world is likely to emerge as a new low-cost manufacturing location. In most cases, the infrastructure – including power, water and transportation – of locations under consideration is simply not adequate or robust enough to support large-scale manufacturing, especially when compared to what the industry now deploys in two of its largest manufacturing locations in China or Mexico. (See also: Economic drivers, challenges creating regional electronics industry)

The bottom line
The worldwide contract manufacturing industry also will contend with other significant issues in 2012. For instance, the soundness of companies and their balance sheets will continue to be scrutinized after the bankruptcy filing in October 2011 of major player Elcoteq from Finland.

In addition, there likely will be continued pressure on suppliers to ensure among customers that they are in compliance with all local labor laws given the recent announcement by Apple to allow outside monitors into its supplier facilities.

On a positive note, the continuing popularity among consumers of devices like smartphones and tablets means contract manufacturing in these areas can be expected to help compensate for slow growth elsewhere in the industry.

A shift toward fewer product offerings in the notebook industry also will have positive impacts, leading to improved inventory velocity throughout the besieged PC notebook supply chain. Moreover, lower component pricing this year should help improve industry margins for the near term.

Source: IHS iSuppli,

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